Our core business

Services & Industry: Client Satisfaction/customer loyalty:

Customer satisfaction, internal collaborator, switching customer, recruitment new client, surveys

Awarness and brand Image assessments tracking survey

 

 

test


Medias & Entertainment: Accompanying on the media planning reflexion

Edit: Concept & Product test, market potential, studies;

Design: new formulas, content development validation surveys, subject tests “seen read”, assessments of readership, coverage tests;

Ad Network: advertising valorization surveys, campaign assessments;

Advertisers: pre-tests & post-test campaign, ad-tracking.

 


Food Manufacture General Consumer and distribution: Acompanying you all along your products life

Marketing Tests: concept/potential tests, product & packaging tests, price tests, trade-off

Consumers Surveys: study profile/segmentation, uses & attitudes

Brand surveys: screening of names, of brands, competing positioning surveys, brand assessments.

 

Product in POS >>  Store Check ;

Brand cycle >> Brand Health ;

Quality of services >> Mystery Shopper;

Propose solutions >> Idea Generation.


ONG & Institutions: Monitoring and Evaluation Project

Results of Evaluation :

Defined objectives

And results reached…

– Quantitative Approach (difference quantified between the expected and the achieved one)

– Qualitative Approach (difference of nature between the expected/the achieved one)

Effects Evaluation :

The effects evaluation consist of the interaction between the action and the environment of the project.

Moreover,

– The public concerned with the effects is broader than the action public target

– The strategies conducted by people and populations are often unpredictable and difficult to identify

Evaluation of the impact:

Technical |  Economical |  Social  |  Financial  | Organisational

WE ARE READY TO HELP YOUContact us

OUR TYPES OF STUDIES
PRODUCT AND CONCEPT TESTS
SATISFACTION STUDY
SIMULATION OF MARKET
TESTS AND EVALUATIONS OF CAMPAIGNS
OMNIBUS
PANELS

Your marketing and opinion polling agency

(+221) 76 739 35 65 | (+221) 33 824 74 21  branded.me/yoro-diaw

Copyright 2016 all rights reserved  |  News  |  Contact  |  Careers