West Africa's leading market research and studies firm. We transform data into strategic insights to maximize the impact of your investments.
Dadch & Co Market Research Agency is a private Senegalese company, registered under Commerce Registration N° SN.DKR.2016.B.3528. Built on excellence and innovation, our firm has established itself as a key player in research across West Africa.
An active member of WAPOR (World Association for Public Opinion Research) and OPTIC (ICT Professionals Organisation, CNP member), we operate in Senegal, Togo, Benin and Mali with the highest international methodological standards.
From diagnosis to strategy, we support public and private organisations with proven methodologies.
Quantitative and qualitative analyses to understand your target markets, identify opportunities and assess competition in West Africa.
Design and implementation of robust M&E systems for development projects, governments and international partners.
Representative surveys meeting WAPOR international standards to measure public attitudes and perceptions.
Design of data collection systems, digital platforms and strategic dashboards for evidence-based decision making.
Strategic analysis and expert recommendations for organisations navigating complex environments in West Africa.
Support for the digital transition of organisations: process digitisation, team training and digital monitoring tools.
Reports, studies and analyses reflecting our methodological rigour and impact across West Africa.
Impact evaluation of a community health programme. Results indicators analysis and strategic recommendations.
Quantitative and qualitative analysis. Customer segmentation, competitive analysis and growth opportunities.
Measurement of perceptions on major social and political issues. Representative sample per WAPOR standards.
Transition to mobile CAPI collection, field team training and real-time monitoring dashboards.
In-depth analysis of your needs, objectives and context to design the most appropriate methodological approach.
Development of a rigorous methodological framework: sampling, questionnaire design, protocol definition.
Field deployment with trained teams, CAPI tools and real-time quality control for reliable data.
Advanced statistical analysis, strategic insights and actionable recommendations to guide decision-making.
More than 50 projects completed for international organisations, governments and private sector.
Monitoring & evaluation, impact assessments and feasibility studies for major development programmes.
Opinion polls, citizen satisfaction surveys and support for public policy decision-making.
Market studies, brand positioning, product testing and competitive intelligence for companies.
Let's discuss your project. Our team of experts supports you from design to delivery with the highest methodological standards.